In a world where beauty standards constantly evolve, the beauty industry continues redefining the boundaries of creativity and captivation through its marketing strategies. As we’ve settled into 2024, the realm of beauty marketing has been filled with ingenuity and innovation. From crime-based mockumentaries to carefully created mobile apps and dating advice, BeautyMatter outlines the brands setting this year's standard for success in marketing:e.l.f. Cosmetics
